AI products
LLM features, automation assistants, OCR pipelines, and workflow tools that reduce manual work instead of adding theatre.
Product Engineer · AI · Startups · Birmingham, UK
James
James
Lapslie.
James Lapslie is a Birmingham-based product engineer who builds AI products, automation systems, and startup MVPs for government, startups, and product teams.
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7+
Years Experience
300K+
Users Impacted
£6M
Programme Delivered
35+
Projects Built
What I Build
Software that solves an actual operational problem.
Startup MVPs
Fast product builds for testing demand, validating workflows, and getting a usable version in front of real users quickly.
Delivery systems
Internal tools, CRM workflows, data pipelines, and operational platforms that make teams faster, clearer, and more reliable.
Key Projects
Some of the work.
Startup
Morning Buddy
iOS startup. A conversational alarm app with AI voice, onboarding gamification, and custom speech components. I've built the app, the backend alarm infra, and the waitlist system.
SwiftiOSMobile DevelopmentAPI Integration
Swift · iOS · Mobile Development
Startup
Glowbal
Early-stage platform helping students find and compare courses globally. Messy discovery problem. I'm handling product thinking, data sourcing, and the MVP build.
JavaScriptProduct DevelopmentSearchData Sourcing
JavaScript · Product Development · Search
Government
Shropshire CRM
Led delivery on a £6M Dynamics 365 CRM programme. 50+ sprints. Architecture, DevOps, release standards, and coordinating internal devs and external contractors (PwC, C-Tech).
Dynamics 365Power PlatformPowerAppsPower Automate
Dynamics 365 · Power Platform · PowerApps
Timelapse of me building things
Got something you need built?
Drop me a message and I'll get back to you within a day.